See attached letter
Pls add your comments to the content
Also, Tharina and Anj, please look at the branding - it is important that we are
consistent going forward.
We also require this branding on business cards - so please also think about the
look and feel of that - the one I was shown was great (except for the legibility
of Sagacious Jones and the colour?? - I am not keen to give a corporate Banker a
pink card)
So we need to tweak some of these things and agree on our Brand DNA asap.
Stu and I are running hard on this and have spent approx. 15 hours working on
strategy, process and take-to-market propositions in terms of positioning the
brand.
But we need your assitance on the creative now. I would like to send this
letter to Nedbank by tomorrow at the latest - so that it is on Greg's desk
Monday morning.
Best regards, pls focus on what u can do today and tomorrow.
Thanks,
Heydon
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